How to Add Interactive Product Demos to G2 Listing

Joseph Lee
Joseph Lee
October 23, 2024

Joseph is the founder and CEO of Supademo. As a two-time startup founder, Joseph is passionate about building zero-to-one products.

How to Add Interactive Product Demos to G2 Listing

In today's hyper-competitive B2B software buying process, having a strong presence on G2 can be a make-or-break difference to growing or stagnating.

Example of interactive demo from Supademo

But whether you're a Leader or a emerging vendor in your category, one powerful way to elevate your G2 profile is by embedding interactive product tours of your product directly on your listing by using your existing Supademo or Showcase.

This integration not only enhances your product's visibility but also provides potential leads with an immersive, hands-on experience of your product – before asking for an email or signup.

Why Embed Supademo in Your G2 Listing?

  1. Increased Engagement: By incorporating interactive product demos within your G2 listing, you allow potential customers to explore your software's features and functionality directly from your G2 profile.
  2. Better Understanding of Your Product: Interactive product demos provide a clear, visual representation of your software's capabilities, helping potential customers quickly grasp your "aha moments", value proposition, and key features.
  3. Competitive Differentiation: With Supademo embedded in your G2 listing, you stand out from competitors who may only offer static screenshots or text descriptions. This hands-on experience can significantly boost engagement and interest in your product and help you stand out in a sea of passive videos or static screenshots.

How to Embed Supademo in Your G2 Listing

Adding interactive demos to G2
  1. Create a Supademo or navigate to an existing Supademo or multi-demo showcase;
  2. Click "Share" and copy the share link;
  3. Add the copied share link to your G2 profile's "Product Tour" section;

After adding a unique interactive demo to your G2 listing, you can start tracking the success of your interactive demo – whether it be viewer engagement, step dropoffs, or verified leads – in just a few clicks.

Supademo: G2's Demo Automation Leader for Three Consecutive Quarters

You might be wondering – why use Supademo for my G2 profile? First off, Supademo has consistently been recognized as a Leader in the Demo Automation software category by G2. For three straight quarters, Supademo has maintained its position at the forefront of this rapidly evolving field – having been recognized with honors like:

💡

• Leader in overall Demo Automation grid report• Top performer in the small business category• Leader in the general pre-sales software category• Easiest setup and implementation

Secondly, Supademo is the fastest way to create interactive product demos – which can be shared as a standalone demo or as a multi-step, collection of interactive demos. This allows you to display your product on G2 as a simple click-through demo or as a detailed, multi-step showcase.

Example showcase collection

Overall, by embedding Supademo in your G2 listing, you're not just showcasing your product – you're leveraging a tool that G2 itself recognizes as a leader in demo automation. This alignment can lend additional credibility to your product demonstration and overall G2 presence.

Leverage Supademo in G2 Today

Embedding Supademo into your G2 listing is a strategic move that can significantly enhance your product's visibility and appeal.

As a recognized leader in demo automation, Supademo not only provides a powerful tool for showcasing your software but also adds an extra layer of credibility to your G2 presence. By leveraging this integration, you can create a more engaging, informative, and compelling G2 profile that stands out in the competitive software marketplace.

A core issue we identified was that the team was often spending a lot of time creating custom demos, guides, or walkthroughs for unqualified prospects.

Ultimately, this led to a lot of wasted time, a huge amount of burden and effort for already busy staff, and a diffusion of focus on targeting the right prospects.

Casey O'Brien
Solutions Consulting Director

Prior to Supademo, we were spending countless hours putting together demos and videos across discovery, qualification, training, or simply answering common questions. Creating these could take upwards of 8-10 hours, which is both painful for us, but also less engaging for prospects.

Andreas Moekesch
Solutions Consulting, Processmaker

One of my pain points was how time-consuming it was to create product demos for both demonstrations and trade shows manually. The ability to create a Supademo in minutes and the ability to showcase these at conferences has saved us an incredible amount of time!

Kirill Stolbushkin
Solutions Consulting, Processmaker