How to create a segment in Mailchimp

How to create a segment in Mailchimp

Overview:

Enhance your email marketing strategy with Mailchimp by mastering the creation of segments. Tailor your campaigns effectively by organizing your audience into targeted segments based on specific criteria. This guide offers a straightforward process to create and utilize segments, ensuring your messages reach the right people at the right time. Improve efficiency and clarity in your email marketing endeavors with Mailchimp's segment creation tools.

1. Begin by clicking on the Create option.

1 Click on "Create"

2. Next, choose the option marked as Segments.

2 Click on "Segments"

3. Now, select the option labeled Create segment.

3 Click on "Create segment"

4. Add the appropriate filters for accurate sorting.

4 Click here

5. Click on the button saying Review segment.

5 Click on "Review segment"

6. Proceed to give your segment a unique name.

6 Click here

7. After naming, once again click on Review segment.

7 Click on "Review segment"

8. Finally, to complete the process, click on Use segment.

8 Click on "Use segment"

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A core issue we identified was that the team was often spending a lot of time creating custom demos, guides, or walkthroughs for unqualified prospects.

Ultimately, this led to a lot of wasted time, a huge amount of burden and effort for already busy staff, and a diffusion of focus on targeting the right prospects.

Casey O'Brien
Solutions Consulting Director

Prior to Supademo, we were spending countless hours putting together demos and videos across discovery, qualification, training, or simply answering common questions. Creating these could take upwards of 8-10 hours, which is both painful for us, but also less engaging for prospects.

Andreas Moekesch
Solutions Consulting, Processmaker

One of my pain points was how time-consuming it was to create product demos for both demonstrations and trade shows manually. The ability to create a Supademo in minutes and the ability to showcase these at conferences has saved us an incredible amount of time!

Kirill Stolbushkin
Solutions Consulting, Processmaker