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How to create a new segment on Customer.io

Joseph Lee
Joseph Lee
May 15, 2024

Joseph is the founder and CEO of Supademo. As a two-time startup founder, Joseph is passionate about building zero-to-one products.

How to create a new segment on Customer.io

What is Customer.io?

Customer.io is a powerful automation platform that allows marketers to send targeted emails, push notifications, and SMS messages to engage and convert users.

Who is Customer.io best suited for?

Customer.io is especially beneficial for Product Marketers and Customer Success specialists. It helps marketers drive engagement and revenue with personalized campaigns, while customer success teams can use it to onboard and retain customers effectively.

How to create a new segment on Customer.io

Common FAQs on Customer.io

What is Customer.io? Customer.io is a versatile and user-friendly platform that helps businesses segment and personalize their communication with customers through email, SMS, and push notifications. How can Customer.io benefit my business? Customer.io can help improve customer engagement, increase conversion rates, and drive revenue by providing targeted and personalized communication based on user behavior and preferences. Is Customer.io easy to integrate with existing systems? Yes, Customer.io offers robust integration options with popular CRM platforms, e-commerce systems, and other tools through APIs and webhooks, making it easy to connect with your existing systems. Can I try Customer.io before committing to a paid plan? Yes, Customer.io offers a free trial period during which you can explore the platform's features and functionalities before upgrading to a paid plan. Is Customer.io GDPR compliant? Yes, Customer.io is committed to ensuring data privacy and security, and complies with GDPR regulations by offering data processing agreements and robust data protection measures.

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A core issue we identified was that the team was often spending a lot of time creating custom demos, guides, or walkthroughs for unqualified prospects.

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Ultimately, this led to a lot of wasted time, a huge amount of burden and effort for already busy staff, and a diffusion of focus on targeting the right prospects.

Casey O'Brien
Solutions Consulting Director

Prior to Supademo, we were spending countless hours putting together demos and videos across discovery, qualification, training, or simply answering common questions. Creating these could take upwards of 8-10 hours, which is both painful for us, but also less engaging for prospects.

Andreas Moekesch
Solutions Consulting, Processmaker

One of my pain points was how time-consuming it was to create product demos for both demonstrations and trade shows manually. The ability to create a Supademo in minutes and the ability to showcase these at conferences has saved us an incredible amount of time!

Kirill Stolbushkin
Solutions Consulting, Processmaker