Product Marketing

Solution Selling vs Product Selling: Which is the Right Approach?
Read the breakdown we’ve put together on solution selling vs product selling, their pros and cons & real-world applications to close with intent.

Channel Enablement: Building Strong Partnerships That Work
Read what channel enablement means, why it matters for your business & how enabling your partners can help you grow faster & reach new markets.

15 High-Converting Welcome Page Examples for SaaS: 2025 Design Guide

The Ultimate Shopify App Store Optimization Checklist: Boost Your App's Visibility and Downloads
This guide provides everything you need to know about Shopify App Store Optimization (ASO) to maximize your app's visibility and downloads.

13 Types of Sales Collateral with Examples and Best Practices for 2025
Sales collateral refers to the collection of media and materials that sales teams use to support and enhance their sales process

Supademo x Featurebase: Better Product Updates and Public Roadmaps

The Ultimate SaaS Product Demo Video Guide - Benefits, Tips, Examples
Curious how to create a demo video that turns viewers into customers? Let's find out.

What is a Product Demonstration - Types, Benefits, Tips
This guide will walk you through everything you need to know about crafting compelling product demonstrations that resonate with your audience and drive results.

Product-Led Onboarding: Types, Examples, Tips, and More!

How to convert existing product demo videos into interactive product tours
Learn how to convert an existing product demo video or a screen recording into an interactive product tour using Supademo.

Step-by-Step Guide: 7 Tips from the CEO on Creating Better Interactive Demos
Learn how to create more effective and engaging interactive product demos with these seven tactical tips.

Introducing Supa Screenshot: beautiful, instant screenshots for free
Learn more about Supa Screenshot: beautiful, customizable, and instant screenshots taken directly through the Supademo extension.

How to Get Started With Demo Automation in 2024
Tap into the possibilities of demo automation for your business and learn how emerging software helps you generate more leads and boost revenue.

How to Leverage Synthetic AI Voices for Interactive Product Demos
Discover how synthetic voices can make interactive demos conversational and fun. Learn the step-by-step guide of using voiceover in these demos.

How to Build a Customer Experience (CX) Strategy
Want to build a customer experience (CX) strategy that delights customers? Learn how to analyze your current CX, set goals, and implement changes.

A Guide to Interactive Demo Branching
Interactive branching can boost your product demos. This guide will teach you how to build demos that change based on user input, improving engagement.

Interactive Product Demo 101: A Complete Guide
Interactive demos offer customers an immersive, hands-on product experience. Learn their benefits, use cases, and real-life examples.

Top 6 Interactive Product Demo Use Cases You Need to Know
Dive into 6 effective use cases of interactive product demos. Uncover the endless possibilities for showcasing your products in a dynamic way!

Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?
Learn the key difference between product adoption and user engagement metrics. Also, get the insider tips on improving both the metrics.

What is SaaS Marketing Strategy? The Ultimate Guide

Stay Ahead of the Competition with These 5 Pipeline Generation Strategies
Looking to hit your revenue targets? Explore five powerful pipeline generation strategies used by experts to drive consistent results.

What is Product-Led Growth?
