Best Practices for Leveraging AI within SaaS Products

Joseph Lee
Joseph Lee
October 18, 2023

Joseph is the founder and CEO of Supademo. As a two-time startup founder, Joseph is passionate about building zero-to-one products.

Best Practices for Leveraging AI within SaaS Products

As a repeat founder who’s hungry for growth and learning, I’ve always been fascinated with AI. I first started experimenting with various AI models and tools in 2019.

Now, fast-forward to 2023, and generative AI is a core driver within Supademo, my latest technology venture. At Supademo, AI amplifies our value proposition and helps us embolden our mission of helping teams communicate products more effectively.

Case in point, here's an example of a Supademo that’s been enhanced by our suite of generative AI features.

Why should SaaS companies care about Generative AI?

Simply put, because they will have to. AI is quickly becoming table stakes and an expected feature benefit in any leading SaaS platform.

But the topic of AI can be daunting too many SaaS founders - who often have the preconceived notion that AI adoption is difficult and arduous. Or that leveraging AI comes with sweeping changes throughout their organization and business processes.

However, adoption is not as daunting or complex as folks may think. The vast proliferation and democratization of AI have now made it easy for any business, regardless of size, to iteratively experiment and apply AI in their workflow. Tools like ChatGPT, ElevenLabs, or Polly can be leveraged in small, nuanced ways, without disruptive change on core business functions.

Hence, it’s important for SaaS organizationsto get on the “AI train” and start experimenting with the technology early and often. This way, they can hit the ground running when AI inevitably becomes “table stakes” and an expected function by end customers.

How can SaaS companies adapt to generative AI?

As mentioned above, the key point is to start experimenting in small doses and learn as much as you can. AI doesn’t need to be overwrite your existing prices.

In fact, it’s better to start small by building an initial proof of concept and focusing on learning - instead of being overly fixated on monetary or success-based outcomes right away.

Any words of caution or wisdom for using generative AI in SaaS?

In Supademo’s case, generative AI amplifies our solution to an already existing problem. In the same way, SaaS businesses should be steadfast in solving a real problem with AI, instead of building a novel solution that is in search of a problem.

Like any new cutting-edge technology, it can be easy to get caught up in the hype and hysteria and start building without a crystal clear grasp of the problem at hand.

Instead of building blindly and ending up with an solution in search of a problem, businesses must explore how AI can help solve existing customer problems in a cheaper, faster, and higher fidelity fashion.

How do you leverage AI for Supademo?

Using Supademo AI, anyone can create beautiful and engaging interactive demos in just a few seconds. Using our free, no-code platform, software companies can:

  1. Personalize their interactive demos with generative AI text, based on your click path and input prompt.
  2. Reach global audiences with AI-translated voiceovers and text. Internationalizing product demos is easy, with instant translation in 15+ languages.
  3. Instantly apply human-like voices for any Supademo - with preferred accents, tones, and styles.

Ultimately, Supademo AI helps our customers close more deals and shorten time-to-value with the fastest, easiest interactive demo platform.

Get started with your first interactive demo

In conclusion, interactive demos help you break down barriers between your product and your buyers and users. By empowering them with the power to discover, adopt, and educate at their own pace, you can build trust, reduce skepticism, and boost engagement.

And, with Supademo, anyone can create beautifully interactive product demos in just a few minutes – for free with no technical expertise required.

And even better: you get more than just recording or demo creation with Supademo. There are countless features to help trigger and accelerate the Aha! moment for your buyers. So, head over to Supademo to start creating engaging interactive demo – it's free!

Snapshot of interactive product demos in action

Create interactive demos in seconds

A core issue we identified was that the team was often spending a lot of time creating custom demos, guides, or walkthroughs for unqualified prospects.

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Ultimately, this led to a lot of wasted time, a huge amount of burden and effort for already busy staff, and a diffusion of focus on targeting the right prospects.

Casey O'Brien
Solutions Consulting Director

Prior to Supademo, we were spending countless hours putting together demos and videos across discovery, qualification, training, or simply answering common questions. Creating these could take upwards of 8-10 hours, which is both painful for us, but also less engaging for prospects.

Andreas Moekesch
Solutions Consulting, Processmaker

One of my pain points was how time-consuming it was to create product demos for both demonstrations and trade shows manually. The ability to create a Supademo in minutes and the ability to showcase these at conferences has saved us an incredible amount of time!

Kirill Stolbushkin
Solutions Consulting, Processmaker
Growth & adoption start with better demos
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