Rachel Witt

B2B Demand Generation: The Ultimate Guide for 2023

Looking to learn about the ins and outs of B2B demand generation? This is the guide for you. We discuss how it works with real-life examples.

Demand Generation vs. Lead Generation

Understand the key differences between demand generation and lead generation and learn how to build effective strategies to drive results.

What is Product-Led Sales?

Product-led sales are shaking up traditional SaaS sales models. Find out how this approach uses product trial users as leads to drive sales.

The Essential Metrics for Effective Demand Generation

Learn the critical demand generation metrics that impact your demand to help you develop effective marketing strategies.

B2B SaaS Lead Generation Strategies

Elevate your B2B SaaS lead generation game with these ten strategies backed by experts. Maximize your ROI and achieve sustainable business growth.

Product-Led vs Sales-Led Growth: Choosing the Right Strategy for Your SaaS

The Top 10 Sales Intelligence Tools for 2023

Looking for the best sales intelligence tools for 2023? Read our guide to 10 of such amazing tools for leveraging data and insights for sales success.

The Ultimate Guide to SaaS Customer Retention Strategies

Learn effective customer retention strategies for your SaaS business. Learn proven methods to retain customers and drive growth.

Presales vs. Sales: Understanding the Key Differences

Learn the critical differences between presales and sales roles. Understand the unique responsibilities and skill sets required for each role.

Channel Enablement: A Comprehensive Guide

Unlock your business potential with this comprehensive guide, offering insights and resources on channel enablement.

The Importance of Buyer-Led Sales: How to Transition to a New Sales Strategy

Discover the power of buyer-led sales with our guide on transitioning to a new sales strategy. Learn how to adapt and thrive in today's market!

What is the Challenger Sales Model?

Explore the Challenger Sales Model and a methodology that works. Gain valuable insights on how to engage customers and drive results effectively

Concept Selling: The Key to Closing High-Value Deals

Want to close high-value deals? Look no further! Our ultimate guide to concept selling covers key strategies you need for success.

What is Solution Selling?

Learn how Solution Selling transforms the sales process. Explore how it focuses on customer needs over product features, along with tips and examples.

ACV: What It Means & How to Calculate It

With our comprehensive guide, learn about Annual Contract Value (ACV), its importance in sales, and how to calculate it.

How to Create an Interactive Demo

Interactive demos offer customers an immersive, hands-on product experience. Learn their benefits, use cases, and real-life examples.

How to Create an Effective Sales Playbook: A Comprehensive Guide

Learn the key components and best practices for creating a successful sales playbook that aligns with your company's goals and values.

What exactly is Target Account Selling (TAS)?

Learn how Target Account Selling (TAS) strategic sales approach focuses on high-value accounts to boost revenue in this insightful blog post.

How to Build an Effective Lead Generation Funnel for Your Business?

Learn the ins and out of builidng an effective lead generation funnel that delivers results and drives business growth effectively.

What is Customer Acquisition?

10 RevOps Best Practices: The Complete Guide

The RevOps Framework: A Blueprint for Business Success

Want to optimize your revenue engine? The RevOps Framework offers a practical blueprint for integrating sales, marketing, and customer success.

A Guide to Revenue Operations as a Service (2024)

Top 10 RevOps Software Solutions

What is Revenue Operations (RevOps)?

Learn 9 RevOps best practices to scale B2B SaaS revenue in 2025. Align teams, streamline processes, and drive predictable growth.

Top 10 Product Marketing Strategies for 2023

Product Management vs Product Marketing

What is the role of a Product Marketing Manager?

Interested in becoming a Product Marketing Manager? This article outlines everything you need about the PMM role, including skills, career path, and more.

What is Product Marketing?

This insightful guide explores the crucial role of product marketing and how it drives product adoption. It is packed with strategies and advice.

What is Product-Market fit?

Learn how to find and validate your product-market fit, along with key signals and metrics to point you in the right direction.

10 Best Customer Success Certification Courses

Boost your career with the top 11 customer success certifications and courses. Gain valuable skills and stand out in the competitive job market.

A Comprehensive Guide to Customer Success Metrics

Optimize your customer success efforts with our comprehensive guide to metrics. Learn how to measure success and achieve your business goals.

Customer Success: A Comprehensive Guide

Discover the ultimate resource for achieving customer success with our comprehensive guide. Expert tips, strategies, and best practices.

Customer Success Manager Job Description, Responsibilities & Goals

Find the perfect fit for your team with our guide to hiring your first Customer Success Manager. Learn how to build a successful customer-centric team.

Customer Success Management (CSM) Framework

Discover the ultimate Customer Success Management Framework to elevate your business to new heights. Maximize customer satisfaction and retention.

The Ultimate Guide to Creating a Sales Process